Benson & Hedges has been the leading premium tobacco brand in the country since it was first launched in 1997 with B&H Special Filter. Ever since its launch, it has dominated the premium tobacco segment and continued to grow the brand range by introducing a wide range of product offers. To lead the premium segment by driving innovation, the house of Benson & Hedges launched the first-ever capsule offer in this market, B&H Switch in 2012 and 2018, introduced the Bangladesh tobacco market to its first-ever tube filter offer in the premium segment – B&H Platinum.
